Your complete step-by-step guide to starting a Direct Primary Care practice that gives you freedom, flexibility, and patients you love.
Templates, checklists, and tools that save time and stress
Actionable steps from idea to launch
105-minute online video course with a complete workbook
Nurse Practitioners, PAs, and Physicians ready to break free from the insurance grind
Providers who want more time with patients and more control over their schedule
Anyone dreaming of opening a DPC clinic but unsure where to start
Understand the DPC model
Find your “why”
Design a clinic that fits your life
Craft your mission and vision
Define your ideal patient
Start building your practice identity
Learn how to price memberships
Create your startup budget
Map your financial success
Form your business
Secure insurance
Set up the tech and processes to run your clinic smoothly
Decide when to hire
Plan your office setup
Create a team and workflow that support your goals
Build your brand
Grow your online presence
Market in a way that’s simple and authentic
Get your lab accounts set up
Collect medications and supplies
Complete your documentation so your clinic is patient-ready
Plan your pre-launch offers
Start signing patients
Grow your practice with confidence
105 minutes of clear, actionable video lessons
A detailed workbook with step-by-step checklists and reflection exercises
Templates for contracts, pricing, and patient communication
A proven roadmap from “someday” to “doors open”
Extra bonus items coming soon!
For A One-Time Investment Of $399
Special introductory offer - only $299!
Limited Time Only
You don’t need an MBA or years of trial and error to build a thriving DPC practice. You just need a clear system—one that takes the guesswork out of launching, attracting patients, and generating consistent revenue outside of insurance.
One-time payment. Lifetime access. Immediate momentum.
No monthly fees. No fluff. Just the step-by-step support you’ve been looking for.
Special Introductory Offer: Get a FREE 30-minute consultation with Monica, course founder.
LIMITED TIME ONLY
This isn't just a bonus; it's your chance to get personalized guidance directly from someone who has successfully built a DPC practice. Beyond the comprehensive course content, this one-on-one session will allow you to:
address your specific questions
overcome unique challenges
gain tailored insights that can accelerate your launch and refine your strategy
Don't miss out on this invaluable opportunity to gain a competitive edge and ensure your DPC journey starts with maximum clarity and confidence.
I’m Monica McKitterick, APRN, FNP-C, the founder of Impact Family Wellness and creator of The DPC Formula. I’ve lived the highs and lows of starting a Direct Primary Care practice and built a clinic that gives me freedom, meaningful patient relationships, and a team I love.
Now I’m sharing everything I wish I had known before I started, so you can skip the overwhelm and start your own DPC clinic with confidence.
If you enroll and find that the course doesn’t give you the clarity, confidence, and tools you expected, contact us.
We will make it right. Backed by our 30-Day Money Back Guarantee.
“The DPC Formula Launch Kit has been an invaluable guide in my start-up journey. The video modules walk me through each step with clarity, and the workbook keeps me organized so nothing gets missed. It’s the structured, step-by-step support every new DPC needs to launch with confidence.”
“The DPC Formula Launch Kit has been an invaluable guide in my start-up journey. The video modules walk me through each step with clarity, and the workbook keeps me organized so nothing gets missed. It’s the structured, step-by-step support every new DPC needs to launch with confidence.”
I’ve got your back with a 30-day 100% money-back guarantee. If you complete at least one module and genuinely don’t feel this course has helped you move closer to launching your DPC, just email me within 30 days of purchase. I’ll refund you in full.
You can complete it at your own pace—whether that’s in a weekend sprint or slowly over a few weeks. There are no deadlines, and you can come back to any lesson whenever you need a refresher.
You can enroll for a one-time payment of $399. (Limited Time Special Offer - ONLY $299)
As soon as you enroll, you’ll receive an email with your login details and access to the course portal. You can log in anytime from any device. Everything—video lessons, templates, workbooks, and bonus content—is all in one easy-to-navigate dashboard.
Yes. Once you enroll, the entire course (plus any future updates) is yours to keep forever. You can revisit modules anytime.
Not at all. This course is designed for NPs who are just starting out—whether you’ve got an empty room, a vague idea, or just a notebook full of dreams. This course will help you build your plan.
A complimentary 30-minute consultation (one-time) is included for the first 10 participants. If you didn’t enroll in time for the free consultation, don’t worry! 1-hour consultations are available for $200 if you need extra help along the way.
Not at this time. This course is not currently CE-accredited and does not issue a formal certification. However, once you complete it, you’ll walk away with a real, actionable launch plan, fully developed resources, and the confidence to open your own DPC clinic.